- Provision of HD Set-Top Box which supports 'freesat, first ever free-of-charge satellite broadcast
- First ever to supply HD product within the industry...commencement of product sales through mega distribution channel
- Recognition of Humax's technological superiority within the UK market, including BBC

(May 15th, 2008) Humax is entering the HD Set-Top Box market of the United Kingdom, recognized as the center of the European Set-Top Box market.

Global digital consumer products company HUMAX (CEO Byun, Dae gyu, www.humaxdigital.com) announced on the 15th of this month that the company has begun provisions of 'freesat', UK's first ever free-of-charge digital satellite broadcast, to major distribution channels from the beginning of this month.

Although HUMAX possesses the highest market share in the UK for PVR Set-Top Boxes used in ground wave broadcasting, but this is the first time that the company has exported HD Set-Top Boxes to the UK market.

This provision is significant in the sense that HUMAX was selected as a technical partner of BBC from the start of their free-of-charge satellite broadcast service, the first ever in the United Kingdom and had been the first to complete development of a HD project. Particularly, considering that this project takes place in the United Kingdom, which possesses the most advanced digital broadcasting infrastructure coupled with the fact that HUMAX was able to participate under the recommendation of a world-renowned broadcasting company, this provision is considerably significant because it is a demonstration of the faith in HUMAX's technological capabilities.

The product under provision at this time is HD (High Definition) Set-Top Box based on MPEG-2/4, H.264 (brand name: FOXSAT-HD) and will be distributed through various mega retailers, such as the John Lewis Department chains, Dixons, and Comet Electrical Retailers.

Although there are close to 10 million HDTVs owned across all regions of the United Kingdom, a fraction are known to view HD broadcasts. With the start of freesat, HUMAX expects a large increase in demand for HD Set-Top Boxes. HUMAX expects revenues through freesat to be in the range of 30 billion won.

Byun, Dae-Gyu, CEO of HUMAX, has stated that "this provision is the result of the recognition by BBC, an internationally recognized broadcasting company, and the advanced UK market of HUMAX's technological superiority and brand power. As HD broadcasts spreads to all global markets, the HD Set-Top Box market will continue to develop".

At the same time, 'freesat', UK's first ever free-of-charge satellite broadcast service, will begin both SD and HD broadcasts from the start of next month. To relieve the difficulties for viewing ground wave broadcasts and to convert to a digital broadcasting system, BBC and ITV, a private broadcasting company, participated in a joint establishment of freesat. Regions possible for reception under the service is expected to be around 98% and will provide over 80 TV and radio channels, including the current HD broadcasts.

* Picture: HD Set-Top Box by HUMAX which supports freesat, UK's first ever free-of-charge satellite broadcast service (brand name: FOXSAT-HD). HUMAX will begin sales through various mega and electronic retailers.

- $50 million scale LCD TVs supplied through Original Development Manufacturing (ODM)
- Recognized for Digital TV technology with Set-Top Box integration
- Securing of stable supply base within the Japanese digital TV market

(March 17, 2008) Global digital consumer products company Humax announced that they will be supplying JVC, (Victor Company of Japan, Ltd) with LCD TVs on a scale of $50 million through Original Development Manufacturing (ODM).

The product to be supplied to the Japanese market will be LCD TVs with built-in Set-Top Box function.

This supply agreement is recognition of the set top box technologies possessed by HUMAX by world renowned AV electronics producer, JVC. At the same time, this agreement will provide HUMAX a stable supply base within the Japanese market and serve to create a foothold within the digital TV sector.

HUMAX, which currently supplies digital TVs integrated with set top box and PVR functions focused on the European market, is expected to reach a sales volume of over 200 billion won this year for the digital TV business area.

Meanwhile, JVC, a global AV electronics company and distributor of LCD TV, Video Camera, DVD Player, Household and Automotive Audio systems, is based in Yokohama Japan and possesses 35 Sales subsidiaries in 29 countries worldwide.

- Sales of IPTV Set-Top Box initialized
- Set-Top Box sales initialized after activation of IPTV market
- 40 billion won in sales expected this year in domestic IPTV sector

(March 10, 2008) Global digital consumer products company HUMAX (CEO Byun, Dae-Kyu, www.humaxdigital.com) announced that an additional supply agreement has been finalized with KT (CEO Nam, Joong-Su, www.kt.com) for provision of 22 billion won scale of IPTV Set-Top Box.

The streaming system HD grade IPTV Set-Top Box (Model Name: TS-110) with real-time broadcasting service functions will be supplied until the early half of this year.

This supply agreement is a result of aggressive marketing activities by KT, which has the objective of raising 1.5 million IPTV service subscribers by the end of this year. It is significant in that sales of IPTV Set-Top Boxs will rapidly increase with the activation of the IPTV market.

Competition for market dominance among telecommunication companies have heightened following the recent passing of the IPTV law. With the upcoming release of the full IPTV service including ground wave real-time broadcasting at the latter half of this year, HUMAX is expecting a continuous increase in sales. Particularly, the number of subscribers in 'Mega TV', an IPTV service provided by KT, has reached over 500,000 subscribers and has continuously been rising.
KT's Set-Top Box supplier HUMAX is expected to reach up to 40 billion won in sales during the initial stages of the IPTV service in the domestic IPTV Set-Top Box sector this year.