(November 13, 2006) Humax became the exclusive PVR set-top box provider for Thailand's only cable and satellite broadcasting company UBC True for a contract worth $11 million.

While there have been other companies providing the popular standard set-top boxes, but Humax is the first to supply premium-grade PVR set-top boxes. In a competitive process involving nine well-established STB providers, Humax was selected as the sole provider.

In the deal with UBC True, Humax will be supplying both cable PVR STB and satellite STB PVR with built-in 160GB HDD (providing up to 80 hours of continuous recording) when the product development process is completed in the second quarter of 2007.

Humax has been providing premium PVR set-top boxes to markets in Europe - including England and Germany - Japanese and the U.S. In 2005, PVR products accounted for 35% of its total revenues.

Founded in 1989, UBC is the only cable and satellite broadcasting company in Thailand and provides digital broadcasting service to more than 700,000 households. Along with the Malaysian company ASTRO, UBC is one of the two largest broadcasting companies in Southeast Asia.

Recently HUMAX became the first company in the world to supply MPEG4-based terrestrial HD set-top boxes (HDCI-2000T) to Italy. A limited number of STBs is being made available in Italy on a trial basis during the World Cup through the company's technical partner Rai, the Italian public terrestrial broadcaster.

Although the quantity being supplied is not large at this time, HUMAX is excited about being the first to supply the set-top boxes in Italy, working with a significant public broadcasting company as its technical partner and paving the way for the era of HD terrestrial broadcasting. HUMAX also expects a positive rippling effect as more European terrestrial broadcasters plan their roll out of HD broadcasts.

(May 3, 2006) Humax has entered the U.S. TV market by partnering with DIRECTV Inc., the world's biggest paid satellite broadcasting company with $23 billion in sales and 14 million registered subscribers.

Humax will be providing 20" digital TV sets (LD2060) with built-in DirecTV reception tuner to selected electronic stores and distribution markets in the U.S.

For Humax, the significance of its entry into the U.S. TV market transcends the basic aspect of supplying digital TVs: it has taken part in creating a revolutionary business model.

Digital TV manufacturers generally offer the distributor market standard television sets with either a built-in terrestrial broadcasting receiver or free satellite broadcasting tuner. Thus, to enable specific operator's broadcast reception, consumers have to purchase a separate set-top box. With the Humax-DIRECTV business model, however, the operator-specific tuner is built in to the LCD TV, doing away with the cumbersome extra step and expense for subscribers.

Also, because the 20" LCD TV is marketed as a second unit for the dining room or another room in the house, Humax does not anticipate the deal to affect the existing revenue structure for DirecTV STB, which is designed for the living room. In fact the company foresees the new TV as a supplementary revenue stream.

(March 27, 2006) Humax is entering the satellite set-top box market in India. While the company has provided cable set-top boxes to Hathway in 2003, this marks the first time it is entering India's satellite broadcasting market.

With the new supply contract with the satellite broadcasting company Tata Sky, Humax will begin providing the locally-produced set-top boxes to the Indian market in June.

The deal gives Humax a unique opportunity to gain the necessary brand recognition and a foothold in the world's third broadcasting market. Thomson was also chosen as a set-top box provider for Tata Sky, giving Humax a valuable steady supply base and recognition as a technology powerhouse and a genuine world-class brand.

With the start of the contract coinciding with Tata Sky's first digital satellite broadcasting in June, Humax foresees growing with the operator and expanding its presence in India and in other markets in Asia.

Mediasat /Humax will be the "exclusive bundling partner" and the only one allowed to promote and sell packages existing of a satellite set-top box (Mpeg4) and a Euro1080 Conditional Access Card to distributor and Retail Organisations.

The commercial partner of Mediasat have the right to show Euro 1080 content in all their points of sale as well as trade fairs only when the Humax HDTV-box is clearly promoted as such. It's not allowed the shops to show Euro 1080 content to promote HDTV displays or any other HDTV products from brands that are not "Partners" of Euro1080.

Targeted primarily at second room installations, these all-in-one products will allow consumers a single-cable, space-saving installation for receiving DIRECTV services. The ultra-thin and elegant design of the HUMAX LCD TVs with integrated DIRECTV Tuners make them ideal for placement on a wall, counter top or entertainment center. In addition to integrating HUMAX’s high-quality DIRECTV receiver technology, these sets are equipped with a variety of inputs and outputs for complete connectivity with today’s state-of-the-art home entertainment systems.

The 20-inch model is 4:3 and features a modem and USB port, component video input, two composite video inputs, and an audio and video output. Available in the first half of 2006, the 20-inch model has an anticipated MSRP of $749.

The 32-inch model, which is 16:9, is unlike other televisions in the market because it is based on interchangeable modules: HUMAX has opted to separate the display technologies from the tuner and processing technologies allowing for development of various TV modules that can support different tuning features and options.

The 32-inch model will ship with a DIRECTV MPEG4 TV module consisting of a DIRECTV HD Tuner, ATSC tuner, component video, composite video, S-video and HDMI inputs. HUMAX plans on developing additional modules to support future DIRECTV hardware. The company expects the 32-inch HD model to be available in Q4, with pricing to be determined.

“The HUMAX LCD TVs with integrated DIRECTV Tuners make it possible for a DIRECTV customer to simply connect a coaxial cable for a true plug-and-play experience, there is no need for external wiring or connections associated with an external set-top box.” said HUMAX USA’s vice president of business development and strategic marketing, Tony Goncalves. “And with DIRECTV’s high-quality digital signal, the picture is second to none.”

“We are excited to be able to leverage the strength of our background in the DIRECTV space – and most recently the flat panel TV space – to deliver consumers a seamless DIRECTV experience. Providing consumers with advanced technologies while simplifying their lives is the foundation of HUMAX USA – and these latest HUMAX LCD TVs with integrated DIRECTV Tuners perfectly illustrate this,” added Goncalves.

“The HUMAX LCD TVs with DIRECTV offers the complete DIRECTV experience from a single remote control without interconnecting wires, making it easy to use and ideal for all areas of the home,” said Romulo Pontual, executive vice president and chief technology officer, DIRECTV, Inc., “The compactness and simple installation of this integrated TV is the perfect way to bring DIRECTV to areas like the bedroom or home office where space is at a premium and a simple connection is highly desirable.”

The HUMAX LCD TVs will be on display at 2006 International CES at the HUMAX Suite located at the Venetian Hotel as well as at the DIRECTV booth located within the main hall of the Las Vegas Convention Center.

For all media inquiries, please contact The Buzz Farm at 718.309.5277, or email media@thebuzzfarm.com.

About HUMAX
Founded in 1989, HUMAX Co. Ltd of Korea is one of the world’s leading digital satellite set-top box manufacturers, exporting its products to more than 90 countries around the globe. Listed on the Korean stock exchange (KOSDAQ), the company’s international headquarters and research and design facilities are based in Korea with offices in Australia, Germany, India, Italy, Japan, the UK and the US. Production facilities are located in Korea, India, China and Poland. HUMAX recorded consolidated revenue of US $470 million in 2004, and has projected consolidated revenue of over US $600 million in 2005. For additional information please visit www.humaxusa.com or contact their public relations agency The Buzz Farm at media@thebuzzfarm.com.

About DIRECTV
DIRECTV, Inc. is the nation's leading digital television service provider with more than 15 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. (NYSE: DTV). DIRECTV is a world-leading provider of digital multichannel television entertainment services. DIRECTV is approximately 34 percent owned by News Corporation. For more information visit www.directv.com.

HUMAX USA POISED TO MANUFACTURE AND SELL NEW PORTABLE MEDIA PLAYER PLATFORM TO CONTENT PROVIDERS [Press Release]

Will Design User-Interface Specific to Each Individual Content Provider’s Requirements
DIRECTV is First Content Partner On Board, Displaying Product at 2006 ICES

Las Vegas, NV – January 3, 2006 – HUMAX USA, the “Easy-Digital” company, has developed a new hard drive based hand-held portable media player (PMP) platform ideal for use by content and pay TV providers with plans to deliver content electronically to customers via portable video devices. The first of such partnerships to be announced by HUMAX is DIRECTV – for its upcoming DIRECTV 2Go service.

The HUMAX PMP platform has a 4-inch widescreen LCD display screen with navigation controlled via an easy-to-use 5-button design. Additional consumer conveniences include a high capacity hard drive (capacity to be partner specified) and a long-lasting, user-replaceable battery that provides up to 4 hours of video and 10 hours of music.

Based on an AMD Alchemy™ Au1200™ processor, the device natively supports many video formats including MPEG1/2/4, DivX, WMV9 with WMDRM10 support – all at full D1 resolution (720x480). Moreover, the integration of a DDR1/DDR2 memory interface, USB2.0 High Speed Host & Device with On-the-Go, and on-chip AES cryptographic support, provide enabling technology for strenuous media applications and content protection schemes.

According to HUMAX USA’s vice president of business development and strategic marketing, Tony Goncalves, the HUMAX PMP platform will provide consumers a simplified user-experience with greater entertainment value than is currently available from similar-type products today. The extensive CODEC and connectivity support will allow the HUMAX device to directly connect to digital video recorders, allowing transfer of video content without the need to trans-code the file through a personal computer, greatly reducing the amount of time required to download and playback fresh video content.

HUMAX is seeking appropriate content partners to design, manufacturer and even market the hand-held PMP devices for. “With the company’s established background in product manufacturing and marketing within the operator markets on a global level, we are in perfect position to enable the many content providers and operator’s poised to deliver exciting new portable video services. We are prepared to either OEM this device to partners, or let them take advantage of the established logistics, distribution and customer support that we have successfully implemented here in the US,” says Goncalves.

The first content partner for HUMAX in this venture is DIRECTV. The HUMAX DIRECTV 2Go compliant PMP device is designed for a direct connection to a DIRECTV DVR, which will allow the consumer to transfer DIRECTV content recorded at home - a key benefit of the HUMAX platform. Additionally the device features DIRECTV branding throughout the User Interface including a DIRECTV approved playlist interface similar to DIRECTV receivers. In this relationship, the PMP device is HUMAX-branded, and will be sold at numerous retail and internet retail outlets. The device is scheduled for release later this year and in line with DIRECTV’s launch of this new service. In additional to DIRECTV content device will support music (MP3 and WMA) as well as photos and other non DIRECTV videos.

“The HUMAX PMP will allow our customers to take their DIRECTV and experience it when, where and how they want it,” said Romulo Pontual, executive vice president and chief technology officer, DIRECTV, Inc. “The HUMAX PMP device and DIRECTV 2Go will be a seamless experience for our customers because it uses the same easy-to-navigate DIRECTV user guide they use and see on their Television at home.”

“Regardless of OEM or co-branded approach, HUMAX is prepared to support the development of the specific look and feel of the partner’s user-interface, allowing them to both extend their brand and be in control of the consumer interactivity with their content and services – which is exactly what HUMAX set out to do with DIRECTV’s 2Go product. We feel that customizing a proprietary UI will expedite early adoption of existing customers, build brand equity and also promote the content provider’s existing in-home content service to potential new customers,” furthered Goncalves.

The DIRECTV 2Go PMP will be on display at 2006 International CES at the HUMAX Suite located at the Venetian Hotel; the DIRECTV and AMD booths located within the main hall of the Las Vegas Convention Center.

Content providers and operators interested in discussing their specific needs with HUMAX USA can reach HUMAX USA’s vice president of business development and strategic marketing, Tony Goncalves, at the company’s Fort Lee, New Jersey Sales and Marketing Headquarters at 201.292.1890.

For all media inquiries, please contact The Buzz Farm at 718.309.5277, or email media@thebuzzfarm.com.

About HUMAX
Founded in 1989, HUMAX Co. Ltd of Korea is one of the world’s leading digital satellite set-top box manufacturers, exporting its products to more than 90 countries around the globe. Listed on the Korean stock exchange (KOSDAQ), the company’s international headquarters and research and design facilities are based in Korea with offices in Australia, Germany, India, Italy, Japan, the UK and the US. Production facilities are located in Korea, India, China and Poland. HUMAX recorded consolidated revenue of US $470 million in 2004, and has projected consolidated revenue of over US $600 million in 2005. For additional information please visit www.humaxusa.com or contact their public relations agency The Buzz Farm at media@thebuzzfarm.com.

About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide. For more information visit www.amd.com."

About DIRECTV
DIRECTV, Inc. is the nation's leading digital television service provider with more than 15 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE: DTV) is a world-leading provider of digital multichannel television entertainment services. DIRECTV is approximately 34 percent owned by News Corporation.