Humax Inks Deal With
DIRECTV for Digital Satellite Set Top Boxes
[Press Release]
Seoul Korea, February 24, 2005 - Humax, a leading
international manufacturer of digital satellite set-top
boxes today disclosed it has entered into a development
agreement and supply agreement with DIRECTV, Inc.
the leading digital satellite TV provider in the United
States.
The agreements encompass various set top box models
including a portion of the entry-level receivers
that will feature interactive services and a HDTV
receiver capable of receiving MPEG 4 broadcasts
due to ship later in the year. In addition, Humax
is producing the new DIRECTV DVR, also due out later
this year.
Dr. Dae Gyu Byun, Chairman and CEO of Humax Co.
LTD, says, "Humax is proud to be added to the
roster of DIRECTV approved vendors, it·¯s an important
milestone in our history. Our business is very much
aligned with DIRECTV; Humax was born as a Satellite
set top box manufacturer and continues to gain market
share worldwide in this segment. Our experience
in this space, combined with a dedicated and knowledgeable
staff, will prove to be very valuable to this relationship."
Romulo Pontual, Executive Vice President and Chief
Technology Officer of DIRECTV, said, "DIRECTV
is poised to introduce several compelling new products
and services in 2005. We are pleased to have Humax
as a partner to develop and manufacturer set top
boxes for DIRECTV. Humax brings years of proven
cost effective set top box design and manufacturing."
For all Humax-related media inquiries please contact
Muto Communications at 631.390.0218 or email paul@mutocomm.com.
###
About Humax
Founded in 1989, Humax Co. Ltd of Korea is one of
the world's leading
digital satellite set-top box manufacturers, exporting
its products to more than 90 countries across the
globe. Listed on the Korean stock exchange(KOSDAQ),
the company's international headquarters and R&D
facility are based in Korea with offices in Dubai,
Germany, India, Italy, Japan, the UK and the US.
In 1997, the company opened a manufacturing facility
in Northern Ireland that won a Queen's Award for
Enterprise: International Trade in 2002. Further
production facilities are located in Korea, India
and China.
Humax recorded revenues exceeded US $400 million
in 2004 and has announced plans to increase this
figure to $1 billion by 2006.
About DIRECTV
DIRECTV is the nation's leading digital multichannel
television service provider with more than 13.9
million customers. DIRECTV and the Cyclone Design
logo are registered trademarks of DIRECTV, Inc.,
a unit of The DIRECTV Group, Inc. (NYSE:DTV). The
DIRECTV Group is a world-leading provider of digital
multichannel television entertainment, broadband
satellite networks and services, and global video
and data broadcasting. The DIRECTV Group is 34 percent
owned by Fox Entertainment Group, which is approximately
82 percent owned by News Corporation.
Humax USA’s
2004 Success Spurs Expanded 2005 Product Line-Up [Press
Release]
New 26-inch Flat LCD TV With Integrated
DVD Recorder and 80-hour TiVo® DVR
Three New DVD Recorders With TiVo*: MSRP Ranging from
$399 to $599
Las Vegas, NV – Jan. 6, 2005
– Humax USA, the “Easy-Digital”
company, today announced that its 2005 line offering
will include a new 26-inch flat LCD TV with a built-in
DVD Recorder with TiVo* and three new DVD Recorders
with TiVo*.
LCD TV
Focusing on ease-of-use and providing the consumer
with the best possible television viewing and recording
experience, Humax plans to ship a 26-inch LCD TV
that integrates their award-winning DRT800 DVD Recorder
with TiVo*. The LT2650 features a 16:9 aspect ratio;
progressive scan DVD player and is equipped with
a wide assortment of analog and digital inputs for
additional audio and video component connectivity.
The LT2650 includes all the features and benefits
of the DRT800 DVD Recorder with TiVo: An extremely
easy-to-use DVD Recorder, a progressive scan DVD
player, and an 80-hour TiVo digital video recorder
(DVR). The multi-device functionality combined with
the user-friendly TiVo interface enables consumers
to easily find, record, view and later burn their
favorite TV programs to a DVD. The integrated TiVo
DVR also makes it possible for users to pause, rewind
and instant replay live television broadcasts.
With retail availability targeted for Q2 and a
$2,499 suggested selling price, Humax plans to begin
securing distribution of the LT2650 at the 2005
International CES. According to Humax USA Business
Development and Strategic Marketing VP Tony Goncalves,
“The groundbreaking LT2650 is a perfect example
of our company’s continued commitment to market
innovative, easy-to-use digital products that enhance
the television entertainment experience.”
DVD Recorders
Also targeted for Q2 introduction is an expanded
DVD Recorder line-up that offers consumers different
levels of hard-drive recording capacity and feature
sets. Each model combines a digital video recorder
(DVR) with the TiVo service*, a DVD recorder and
a progressive scan DVD player. The DRT400 entry-level
model, with 40-hour recording capacity and analog
front inputs, will have a $399 suggested selling
price. The DRT800 80-hour and DRT2000 200-hour models
-- both of which include front DV inputs -- will
have suggested selling prices of $499 and $599 respectively.
Goncalves says, “A growing TiVo product line,
which includes a product as desirable as the LT2650
26-inch LCD TV, is a natural next step in 2005 for
Humax. We had a great start in 2004 in the US market
and intend to continue the positive momentum by
offering consumers more choices and our loyal distribution
partners more award-winning products in which to
sell them.”
(-more-)
Key Features of all Humax DVD Recorders
with TiVo
- 3-in-1 Humax offers easy-to-use interface for
recording, playback and burning TV programming
to DVD.
- 40, 80, and 200-hour Hard Disk Drive recording
capacity (depending on model).
- Wired/wireless network connectivity through
USB 2.0 allows connection to home network to enjoy
the Home Media Features that enables you to access
digital photos and music from the PC, schedule
recordings online, and access programming from
multiple TiVo boxes.
- Only the TiVo service burns DVDs in background;
you can still record and watch live TV.
- Only the TiVo service allows you to manage
what’s stored on the hard disc. You never
have to worry about a program getting deleted.
- Now Playing menu makes it easy to find the
shows you recorded onto DVD.
- Only the TiVo service works with any programming
source including cable, digital cable, satellite,
and antenna.
- Includes DV input for camcorder transfers directly
to DVD and a set of Front AV inputs for easy access
to analog video transfers. (Excludes DRT400)
Digital Video Recorders
Humax will continue to market the T800 80-hour and
T2500 300-hour standalone TiVo® Series2™
DVRs, both of which became available mid-July 2004.
Effective January 2005, Humax will increase their
T2500 consumer hardware rebate to $150.
All Humax products will continue to be eligible
for all TiVo-sponsored rebates.
For all Humax-related media inquiries please contact
Muto Communications at 631.390.0218 or email paul@mutocomm.com.
For information on the TiVo service, please go to
www.tivo.com.
About Humax
Founded in 1989, Humax Co. Ltd of Korea is one of
the world’s leading digital satellite set-top
box manufacturers, exporting its products to more
than 90 countries across the globe. Listed on the
Korean stock exchange (KOSDAQ), the company’s
international headquarters and R&D facility
are based in Korea with offices in Dubai, Germany,
India, Italy, Japan, the UK and the US. In 1997,
the company opened a manufacturing facility in Northern
Ireland that won a Queen’s Award for Enterprise:
International Trade 2002. Further production facilities
are located in Korea, India and China. Humax recorded
revenues exceeded US $400 million in 2004 and has
announced plans to increase this figure to $1 billion
by 2006. Humax’s US headquarters are located
in Irvine, CA. For additional information please
visit www.humaxusa.com or phone toll free: 1-866-HUMAXUSA.
* The TiVo service is required and sold separately.
Pricing, terms and conditions of TiVo service are
subject to change without notice. TiVo service is
accessed through a standard telephone line and is
available as a local call in most areas. In some
areas, local and long-distance toll charges may
apply.
TiVo and the TiVo Logo are registered trademarks
of TiVo Inc. in the United States and other jurisdictions.
Series2 is a trademark of TiVo Inc. All rights reserved.
All other company or product names mentioned may
be trademarks or registered trademarks of the respective
companies with which they are associated.