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- HUMAX Co.
Ltd Enters US Consumer Electronics Market With Digital
Flat Panel TVs and Digital Video Recorders
[Press Release]
Announces Plans of Humax USA Launch at 2004 Consumer
Electronics Show
November 20, 2003 - Korean-based Humax Co. Ltd
today announced plans for its US debut at the upcoming
2004 Consumer Electronics Show, to be held in Las
Vegas, NV, from January 8-11. At the show, executives
will share the company's US marketing strategy with
members of the press, sales representatives and
retailers, and unveil their 2004 line-up of flat
panel televisions and digital video recorders.
Founded in 1989, Humax is recognized as one of
the top three leading manufacturers of satellite
set-top boxes worldwide. Currently conducting business
in over ninety countries, Humax's strong strategic
alliances with leading operators, major consumer
electronics companies and technology partners internationally
will help facilitate its entry into the competitive
US consumer electronics market.
The company's marketing and distribution efforts
are being led by Sales and Marketing Vice President
Tony Goncalves, who previously successfully managed
various product lines and business development affairs
for Samsung and Sharp Electronics. "I'm excited
about this opportunity for Humax," says Goncalves.
"We are starting from a clean slate in this
venture, allowing us to employ our R&D and marketing
experiences and create products that consumers want
to use and that retailers want to sell."
Humax also announced that it has signed a licensing
agreement with TiVo to manufacture DVR products
in 2004. The companies will discuss this venture
in January at the Consumer Electronics Show.
Goncalves added, "The DVR market segment is
prime for explosive growth these next few years.
The hard disk drive in CE products is here to stay,
as is consumer's desire to manage content. The market
is wide open for a new manufacturer that can drive
innovation and cost. Humax's dominant position in
the set-top box industry will allow for such innovation.
And we are looking forward to delivering DVRs that
carry the powerful TiVo brand in 2004, as they clearly
are the leader in driving DVR sales at retail."
The initial launch of the Humax product line will
be through independent, higher-end retailers. Two-step
distributors will be brought on to serve smaller
independent home installation retailers.
Humax's US effort is part of a larger, global company
effort. Each of the company's six worldwide subsidiaries
will be announcing plans to enter their respective
consumer electronics markets with niche, innovation
driven CE products. This initiative will drive Humax
to become a $1 billion company, with an anticipated
45% of revenue coming from these new businesses
by 2006.
Dr. Dae Gyu Byun, CEO & President of Humax
says, "Humax, in short, aims to become a Digital
Home Multimedia Product Provider of reliable products
that allow consumers to enjoy a wealth of content
at home. Humax will continuously release more advanced
products that will combine various set-top box functions,
storage, and networking ability. Humax is confident
it will stand as a competitive Global CE Brand with
$1 billion in revenues worldwide by year 2006."
For all media inquiries,
please contact Paul Muto at 631.273.4875 or via
email: paul@mutocomm.com.
>> About Humax
Founded in 1989, Humax Co. Ltd of Korea is recognized
as a leading manufacturer of satellite receivers,
third in the worldwide market share. Currently conducting
business in over 90 countries, Humax is proud to
have strong alliances with leading operators, consumer
electronics companies and technology companies.
Humax has been listed on the Korean stock exchange
(KOSDAQ) since 1997. Since then, revenues have grown
each year. 2002 revenues exceeded $280 million and
2003 earnings are expected to exceed $330 million.
The company's US headquarters is located in Santa
Ana, CA. Additional information can be found at
www.humaxusa.com.
- HUMAX,
Getting into Digital TV & Home Media Server Biz
: July 14, 2003
- Will launch LCD TV, DVD Recorder, and Digital
AV Receiver from Q4, 2003 with her own
brand name.
- European market first and Asian market from next
year.
- Entering 'Early Market' by technological and functional
differentiation.
- Maximizing synergy effect by combining STB technology
and new digital consumer products.
On July 14, 2003, HUMAX, Digital multimedia products
provider, officially announced that they made decision
to get into 'Digital Convergence Consumer Electronics
Business- Digital TV and Home Media Server'.
Background
Dr. Dae Gyu Byun, CEO & President
of HUMAX Co. Ltd., said "For a long time, HUMAX
have reviewed various items and technologies that
would maximize synergy effect with current STB products.
We carefully studied technological evolution and
market trend that can be summarized as 'Digital
Convergence' in digital consumer electronic market
and finally selected Digital TV and Home Media Server
products for our new growth engine for the future".
Digital TV
Unlike digital satellite and cable broadcasting,
digital terrestrial broadcasting may lead more demand
for 'Built in TV' where digital tuner is included
inside TV, rather than 'Digital ready TV' which
separately needs Set Top Box. Especially 'Digital
LCD built in TV' is not yet introduced in the world
digital TV market. It is expected that proven technology
on digital STB and MPEG graphic related area may
give Humax the chance to take initiative in newly
growing digital TV market.
Home Media Server
HUMAX plans to launch DVD Recorder and Digital AV
Receiver in Q4 of this year and will continuously
release more advanced products that will combine
various STB tuners, storage function, and networking
ability.
Vision and Strategy
- Target Market (Positioning): Middle & High
income class in European market
- Pricing: Middle & High level in each own product
group
- Distribution Plan: Current foreign affiliates
& STB distribution channel in initial launch
stage
In case of digital TV, HUMAX will export 'Built
in LCD TV' that enables consumers to view digital
terrestrial broadcasting without separate STB to
European market such as Germany, U.K., Italy, and
etc. HUMAX also has a plan to expend TV business
into PDP TV market.
In case of Home Media Server, DVD Recorder (+RW
Type) and Digital AV Receiver will be exported European
market such as Germany and U.K. by end of this year
and more advanced products combining STB & Storage
functions are now in development.
* CAPEX: KRW50Billion ~ KRW60 Billion investment
for 1 Trillion Revenue
1. R&D: KRW30 billion
2. Production: KRW5~10 billion
3. Marketing & Customer Service: KRW10~20 billion
Competitiveness of HUMAX
1. R&D: Digital STB development
technology, packaging and implementation technology,
digital audio (CD Karaoke) development
experience
2. Production: Mass production of STB, effective
outsourcing system,
Digital products quality control
know-how (ISO-9000 and statistic QC system)
3. Marketing: STB sales experience to more than
90 countries,
brand power in European market,
5 foreign subsidiaries and sales network
4. Strong financial status and experiences for various
strategic alliance
Market Data (Unit : USD Million)
|
Area |
2003 |
2004 |
2005 |
2006 |
| World |
Europe
(Portion) |
World |
Europe
(Portion) |
World |
Europe
(Portion) |
World |
Europe
(Portion) |
|
LCD TV |
3,449 |
738
(21%) |
4,674 |
1,051
(22%) |
6,065 |
1,213
(20%) |
7,781 |
1,553
(20%) |
| PDP
TV |
4,697 |
1558
(33%) |
6,523 |
2,412
(37%) |
8,677 |
3,526
(41%) |
9,983 |
4,284
(43%) |
|
DVD Recorder |
986 |
229
(23%) |
1,487 |
352
(24%) |
2,457 |
564
(23%) |
3,931 |
902
(23%) |
* Source : ABI(Allied Business Intelligence)
- HUMAX wins
$8 mil. order from PREMIERE in Germany : Jun 24, 2003
HUMAX Digital GmbH, HUMAX's German subsidiary, has
signed an $8 million contract with PREMIERE Fernsehen
GmbH & Co. KG, Germany's largest pay-TV operator,
to supply digital satellite set-top boxes beginning
in October.
 The
set-top boxes to be supplied to the German customers
are PR-FOXs embedded with NAGRAVISION Conditional
Access System developed by NAGRAVISION SA.
This strategic partnership testifies to Fernsehen's
confidence in HUMAX. As a result of this contract,
HUMAX can increase its market share of set-top boxes
in the open market in Germany.
- HUMAX joins
AEPOC to fight against electronic piracy : Jun 16,
2003
- HUMAX is the only Asian company approved as a
new member in AEPOC(European
association for the protection of Encrypted Works
and Services - http://www.aepoc.org), this resulting
from its reliability, technical competence and brand
power in the market.
- AEPOC's current membership consists of 29 leading
digital television and telecommunication companies
including TV channels, conditional access providers,
providers of transmission infrastructures and manufacturers
of related hardware.
 -
AEPOC's goal is to eliminate the pirating of encrypted
works and services and to encourage the development
of the appropriate legal, operational and technological
frameworks to increase the security and safeguarding
of conditional access systems for Pay-TV, TV-based
and IP services.
>> Press Release from AEPOC
AEPOC announces next steps in the fight
against electronic piracy
- 1st AEPOC European Anti-Piracy Symposium
to be held October 2nd in Vicenza (Italy)
- AEPOC Board of Directors welcomes European Parliament's
declaration
- Four new members extend the association's reach
Lisbon, June 13th 2003 - At the Board of Directors
Meeting and Ordinary General Assembly of AEPOC held
in Lisbon, June 5th 2003, the leading European players
in digital television and services have defined the
next steps in the fight against the pirating of Pay-TV
and encrypted services in Europe. AEPOC (European
Association for the Protection of Encrypted Works
and Services) represents 29 service providers and
vendors throughout Europe and beyond.
At the meeting in Lisbon, Jean Grenier, President
of AEPOC, announced that AEPOC will organize the 1st
AEPOC European Anti-Piracy Symposium. The event for
industry professionals as well as representatives
of law enforcement agencies and the press in Europe
will present experts views on all aspects of electronic
piracy. At the occasion of the Italian presidency
of the European Union the symposium will be held October
2nd in Vicenza, Italy, with in the framework of the
10th SAT Expo (www.satexpo.it), one of Europe's top
events on advanced telecommunications.
AEPOC welcomed the Declaration on the Fight against
Piracy and Counterfeiting in the Enlarged EU which
was adopted by the European Parliament on June 5th
2003 by 321 signatories.
(http://www.europarl.eu.int/Declaration/Application/Script/Declaration_2003.asp?LG_CODE
=EN&YEAR_VAL=2003) The written declaration
calls on the Council and the Commission to ensure
strong, harmonised civil sanctions for any intellectual
property infringement and tough criminal penalties
for commercial scale counterfeiting, to promote better
cross border co-operation between law enforcement
authorities in the Member States in addition to strengthening
the role of Europol in combating counterfeiting and
piracy as well as to raise consumer awareness that
piracy and counterfeiting are not victimless crimes.
In the same spirit, the E.U. Commission has identified
in its recently released report on electronic piracy
(COM(2003)198) cross-border co-operation between the
police, the judiciary and professionals as being a
key factor to combat electronic piracy effectively.
To foster the development of cross-border networks
of enforcement agencies and professionals AEPOC has
proposed AECATII (AEPOC European Conditional Access
Training and Information Initiative), a pan-European,
multimedia-based training and information system under
the AGIS programme of the E.U.. The decision on the
support of this initiative by the Commission is expected
by the end of July 2003.
Said Jean Grenier, "After the release of the
E.U. Commission's report on electronic piracy and
the very recent declaration of the European Parliament
a new stage in the fight against digital piracy
has begun. Our tight schedule for the next months
shows our continued commitment to this important
task as well as our commitment to a fruitful European-wide
private-public co-operation."
Also, during the Lisbon meeting the admission of
new members active in the fields of Pay-TV, electronic
pay-services and hardware was approved: TVCabo (www.
tvcabo.pt), Digiturk (www.digiturk.gen.tr), Viasat
Broadcasting (www.viasat.co.uk) and Humax
(www.humaxdigital.com). In addition, SkyItalia,
the entity resulting from the merger of Stream and
Tele+, was accepted as a full member of AEPOC. This
brings the membership of AEPOC to a total of 29
companies further adding weight to AEPOC in its
efforts to fight electronic piracy in Europe.
The next AEPOC meeting will take place in Vicenza,
Italy on October 2nd, 2003.
AEPOC
(www.aepoc.org) is the "Association Europeenne
pour la Protection des Oeuvres et Services Cryptes"
or the "European Association for the Protection
of Encrypted Works and Services". AEPOC started
its activities in 1995. Its current membership consists
of 28 leading digital television and telecommunication
companies including TV channels, conditional access
providers, providers of transmission infrastructures
and manufacturers of related hardware.
AEPOC's goal is to eliminate the pirating of encrypted
works and services and to encourage the development
of the appropriate legal, operational and technological
frameworks to increase the security and safeguarding
of conditional access systems for Pay-TV, TV-based
and IP services.
The AEPOC members are: BetaResearch, BskyB, Canal+,
Canal+ Polska, Canal+ Technologies, Conax, Digiturk,
Eutelsat, Humax, Irdeto
Access, Motorola, Nagravision, NDS, Nokia, NTV-Plus,
Pace, Philips Digital Networks, Premiere, Rai, Sagem,
SCM Microsystems, Showtime Arabia, SkyItalia, Sogecable,
TPS, TVCabo, United Pan-Europe Communications (UPC),
Viaccess - France Telecom, Viasat Broadcasting.
- HUMAX supplies
digital cable set-top boxes to India : May 26, 2003
HUMAX Co. Ltd., a leading set-top box manufacturer,
has closed a deal with Hathway Cable & Datacom,
the Indian multi-system operator, to provide $6 million
worth of set-top boxes by July.
It will also supply Hathway with additional set-top
boxes for the next two years.
As one of India's three largest cable network operators,
Hathway broadcasts 80 channels in India to 3 million
subscribers. Hong Kong's Star TV holds a 26 percent
stake in the company.
 The
first set-top boxes to be shipped are ND-1000Cs embedded
with conditional access systems (CAS) that meet new
Indian government requirements.
The Indian government is requiring cable operators
in four major cities, including New Delhi and Calcutta,
to adopt the new CAS from July 14.
With India currently emerging as the biggest cable
market outside China, the supply contract would allow
HUMAX to tap into this fast growing market.
- HUMAX
and VIACCESS Resume their Cooperation with the Signing
of a New License Agreement
: Jan 24, 2003
Paris, January 24, 2003 - Humax and Viaccess
today have signed a settlement agreement and a license
agreement whereby they resume their cooperation
in the area of Digital Television.
These agreements settle all previous pending issues
in their relationship. They open a new phase in
which both parties will cooperate for the benefit
of their customers and the wider Pay-TV business
industry, taking full advantage of Humax's leading
set-top box technology and Viaccess's advanced conditional
access and content protection digital solutions.
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